Family values - a unique quality presentation about food and naturalness. Exceptional quality? In

Think about how you choose a Lithuanian sausage shop or dairy products. And a one, and the other major brands is less than ten, they all have logos, some - even a solid color and a design presentation about food decision, and the packages are written statements about the exceptional quality and time-tested traditions. "
Planting buyers to the table and the cards Pazera brand names and, on the other cards, their declared values presentation about food of the producers of packaging, presentation about food and the request to associate with each other, the result is absolutely clear and unambiguous: any one user interface does not really presentation about food oblivion. Unless by chance to succeed.
Surprisingly, at least to modern marketing (and, in general, common sense) related marks exactly the product categories in which we are most proud to show to foreigners and exporting milk, meat, bread part.
Family values - a unique quality presentation about food and naturalness. Exceptional quality? In what stands out the most? While one person, and let a professional taster, tasting blind, able to distinguish, let alone the average consumer?
"Natural proteins stored using a unique manufacturing technology" - please, presentation about food stop kidding. Our shelves often the unnatural protein per liter of milk for three litas? And what is the unique production technology? Nowhere in the world is unknown technology?
"Caring as a mom - what? Sausage presentation about food caring as a mother, presentation about food or a butcher, or not? "As always delicious." "Good taste tradition. "The time tested taste. Avalanche of words continues. It should be declared some kind of values, the reasons why buyers choose one instead of another brand, and is the only completely empty statements shell of words without content, because presentation about food they are nothing touches me: in fact, they only pretend words, because words have power and these words do not have any power.
Even individual brand names are all the same register, and while they pass some kind of mood, the mood also all the same (I am talking about food products). It is a dream about non-existent (and probably never un) Lithuanian rural idyll, where everything is made by hand in very small quantities, and where quality and authentic taste is ensured mainly through the producer's age and experience: Notice of roles with clear definitions of character age "Grandma" "Babite, high for, Farm Master," "Ancestors," "Ancestors" (even in the "Dukes" and "Nobility" also signals the gray hair and wrinkled skin is somewhat: his youth in those names is not involved). Other names also signaled a quiet, presentation about food spacious, leisurely pastoral Lithuania scenography, "hut", "Sodžiaus, Svirno, the 'granary'. But all the same, and no one does not create any exclusivity. Everyone is talking about the same thing. Thus, about nothing, because nobody listens.
Some kind of exclusivity - the truth is very controversial and repellent large quantity buyers - which unless strange reputation "Soviet" product line, which applies to the entirely fictional, but the brain strongly engraved on the myth of the "Soviet era" products, which supposedly was all natural, no additives , and full of flavor.
Let's look at a completely different direction: financial and insurance services. While the financial market is dominated by what is correctly called "foreign enterprises", the situation with the brands are not very different from kimšėjų sausage, cheese kindziukų smokers and millers.
Just the other marketing budgets, huge brands performance in the eyes (this is not just what you see on the shelves and sometimes magazines and newspapers ads, we're talking here about the signs that have become part of the image the city) - and nothing else.
Banking brands and names become the capital city of the graphics part, because their biggest buildings, a spoon-bait often - an innovative and memorable architecture solutions. Cities and towns become the new bank branches cues that help residents presentation about food tell visitors how to find them: in the past, such was the only church, school, post office, market.
And still no one bank can not boast of any exceptional values, įsūdyta customers minds. The same is true of insurance companies - in fact, the latter in the West is very hard to create a compelling uniqueness, because all say that is the cheapest, and usually differentiates your proposal through the side, compared to minor things: customer service (our call centers only our country, "Understand, not in India) or find more and more on advertising presentation about food campaigns that are increasingly moving away from offering goods or services.
Mature markets, presentation about food creating more attractive to companies that can not boast of anything, even the lowest of prices, even at the value, and completely fictional differentiation (informally say "lights out"), and sometimes it succeeds.
The company, like many of its competitors, provides insurance for collation services