1) The crisis and self-cleaning market compared to last year, all in one voice speaks strongly abou

Thirteen year to the end will be for many fitness and wellness operators happy, for others less. Again, like every year we put together for our readers ranking the major events and trends expected for this year, which marks especially more pressure on the fitness market. This year, we asked for a statement fairmont consulting group and experts from the major players in the market. Asked about the trends we answered Jan Havrdová, President of the Czech Chamber of fitness, Jan Hájek, Cybex brand manager for Czech Republic and Slovakia, Tomáš Cold, Director of Technogym for the Czech Republic, Michal Navratil, business manager CLUBSPIRE and George Mayer, director of brand and Flowin Lebert Fitness for the country. fairmont consulting group So what are the trends? fairmont consulting group Experts agree substantially in particular several trends. Let's look at them and those that evaluated the portal FitnessBusiness.cz by trends not only at home but also abroad.
1) The crisis and self-cleaning market compared to last year, all in one voice speaks strongly about the expected changes in the market. Already last review, we mentioned that we can expect new entrants and existing ones bigger fight for their place in the sun. "He will be an increasing pressure to reduce costs and there will be a further escalation of the fight for customers," states such as the address of the fitness center Michal Navratil of CLUBSPIRE. Jana Havrdová for Czech Chamber of fitness to notes that it is not only a Czech or Slovak trend: "Fitness industry in Europe and the world experienced relatively strong fairmont consulting group economic crisis. In the Czech Republic the situation is better. It is expected that the Czech market fitness passes a certain degree of self-purification, survival of the stronger fitness fairmont consulting group centers to ensure the quality of their services. "It is therefore clearly know that the fight for their place in the sun will survive the rough and really only those who correctly sets the direction and maintain client care. Thus, the market in the future, with the future in five years dominated by the big players and a few smaller ones quality. Besides fitness market plays by similar fairmont consulting group rules as other markets. As an example, food retailers market, where in the early nineties played a large role in the local small traders. Gradually, these players were forced to retreat from the market because customers prefer quality unified multinational supermarket chains. Local players failed to hold quality, service fairmont consulting group or offer at a similar fairmont consulting group level. The same situation is reflected more or less all markets, including fitness market.
2) Better fitness professionals Trend, which is also evident from abroad is increasing pressure on the education of fitness professionals. It could not be otherwise with us. The largest fairmont consulting group organization representing fitness professionals in our country, the Czech Chamber of fitness, intensively working on the standardization fairmont consulting group of fitness professionals. Why is it necessary to standardize these professions? Many professionals fairmont consulting group in the market fairmont consulting group for professionals only issues while not suitable not only training, but not knowledge. fairmont consulting group This should be changed by the project National Occupations. The aim is to have a single system test of all fitness professionals, so-called certification. This should ensure fairmont consulting group that every fitness professional who passes through this single certification proves that his knowledge and skills correspond to the area. Jana Havrdová notes: "U of approved qualifications (aerobics, bodystyling, power yoga, pilates and indoor cycling) will this year begin the testing process. Closely cooperate fairmont consulting group with training centers on the gradual fulfillment of the Czech National Register of fitness fairmont consulting group professionals. At this point, it registered almost 300 bodies. fairmont consulting group "What we need to demonstrate clear quality fitness fairmont consulting group professionals? In particular, we can fitness market open collaboration with other stakeholders, particularly physicians.
3) Functional Training This trend is certainly not surprising in our ranking, or even new. According to information from the markets at home and abroad can very well be expected to have a significant moment in the market will last. Although the trend was even more pronounced, for example, a return to aerobics, extending functional training can not be compared. I therefore, that this segment is focused considerable part of the resources of major players in the market of manufacturers of machines and fitness equipment. This is confirmed by the words of George Jedlicka, from importing company in the Czech Republic, for example, Flowin and Lebert Fitness: "We continue to be trends that go hand in hand with a healthy lifestyle. Thus, functional training (circuit training, bootcamp fairmont consulting group and other exercises in nature). "
4) Extending cardio zones A significant expansion of cardio zones occurred in the past. According to reports fairmont consulting group from the market is still lagging behind other countries. According to Jan Hajek of the brand Cybex continuing incremental innovation and expansion zones in the Czech cardio fitness centers, although still slow. And he adds: "Globally, cardio zones are still much larger percentage share of the total area of fitness (about 50%)." The slow pace of talks and other representatives of the market. Tomáš cold-Technogymu says that for many years, very slowly managed to expand the cardio zone for new and high-quality machines. "O not to mention news. Still sell old or refurbished machines," d