Another curious reference, I find related to the above: the term coined by slow data visualization

Customer Intelligence Services Blog Customer Segmentation Customer Strategy and Client Fee Micromarketing scorecard indicators and unique vision Relationship marketing and customer bernard julhiet group loyalty and business networks Geomarketing commercial network optimization geographical expansion plan database Creating Sectors Retail Banking Drug Editorial Other sectors Customers Contact B2B
Consultants in the field of customer knowledge design bernard julhiet group projects, analyze data, we deliver results, we propose improvements. Often our work ends here. And sometimes it happens that although he is ugly where anyone can tell me read- our recommendations end up in a drawer which no longer come out. And these improvements, the change does not take place. We have not succeeded.
Better with a -synthesis example, by that confidentiality in several cases reais: A retail chain based in Barcelona and implementation in Spain and Portugal, but especially strong in Catalunya, requires me as a consultant on the project customer intelligence. Analyze data, propose analytical approximations, present results and propose change processes from customer relationship Segmentation: Segment personalized emailing, mailing customers top older campaigns, pre-season bookings, bernard julhiet group RFM analysis to campaign reactivation specialization assortment bernard julhiet group of shops depending on the potential demand for its area of influence, optimization of territorial expansion, specific services for large enterprise segments, SME, self, educator ...
We discussed this, we refine the approach, we compromise between different views, bernard julhiet group we approve of the address. Project completed successfully. But, in the end, organizational issues, to define who is responsible for what, for lack of time, difficulty bernard julhiet group with the system, lack of coordination with local network ... or disability consultant, yes, the matter is that almost nothing changes.
Frustrating. And this is the most difficult aspect in consulting, getting people bernard julhiet group to bet on change processes, put them in place, maintain motivation during the project and culminate. Resistance to change processes, roles and even relationships between people bernard julhiet group is enormous. We all fear change.
Welcome bernard julhiet group to consulting! I will say some. Yes, sure is resistance to change in all areas of the business, from human tecursos bernard julhiet group to logistics through finance. But I would say that the consultant on customer segmentation causes a special bernard julhiet group enthusiasm in the design phase, the consultant will rock crushing, fading and touches becomes bernard julhiet group resistance when changing processes.
This reflection arises a way to understand the work of the consultant: Focused on people, their skills, potential to bring about change. It is people that will help the organization be changing within its sphere of influence. At the rate the customer, consolidating improvements and implanting the way that the organization can absorb. That contributes little small army of consultants department turned bernard julhiet group upside down and removed after three months, leaving behind thick powerpoints. In the long term, as a result of this. Involves slicing a complex, ambitious project in a series of affordable subprojects to be linking with the tempo that the organization can take. Transifirendo knowledge, bernard julhiet group a project is a success if at the end of people able to replicate it for the most part. It may seem obvious but often perverts consulting, mutating into service. Network, because no one can take an infinite number of tasks, and because no one knows everything. Since the birth of Unica 360 we tried to apply the approach of business network and the Network Society Manuel Castells consolidated. This allows us ambitious bernard julhiet group projects, which requires considerable resources interdisciplinary projects with specialists in specific tasks: data mining, web analytics, business intelligence, GIS programming, market research, CRM, SMM ... No overheads, assemble computers based on projects
This view owes the concept of craft advisory: A few years ago I came across this group of artisans consultants, and their approach was very inspiring to me. I am attached to your return. And very grateful for the inspiration.
Another curious reference, I find related to the above: the term coined by slow data visualization guru Stephen bernard julhiet group Few data, in analogy to the original slow food and all the slow movement that defends the process and recover the time you center dedicated as all relevant tasks for humans.
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